Shōwa-period SS Pharmaceutical Shop Sign, Japan
A Shōwa-period SS Pharmaceutical sign from the classic era of the Japanese pharmaceutical industry, with strong Shōwa-era character. It is a three-dimensional advertising figure in the form of a rabbit, playful and highly recognisable in design, reflecting the importance the pharmaceutical industry then placed on creativity and consumer appeal. Placed in pharmacies and shops, it served mainly to attract customers and convey the brand's values.